Rowielokent Matsui

Full-Stack Developer

Full-stack developer with 7+ years building and maintaining web applications across WordPress, PHP, React, and Vue.js.

Available for full-stack & AI-integration work

View work Download résumé Contact
2018
Building since
30m → 1m
Manual work cut
5 devs
Team led
Integration layer
Salesforce Zendesk WooCommerce OpenAI AWS WordPress Unified one integration layer
Background

Profile

Full-stack developer with 7+ years building and maintaining web applications across WordPress, PHP, React, and Vue.js. Led a 5-person team and architected third-party and AI integrations (Salesforce, OpenAI, Stripe, AWS) that cut hours of manual work down to minutes. Recent focus on MCP servers and AI-driven tooling for e-commerce and support platforms.

Based in
Tagum City, Davao del Norte, Philippines
Education
BS Information Technology (BSIT) — Dean’s Lister
University of Southeastern Philippines · 2018
Tools & platforms

Stack

Languages
  • PHP
  • JavaScript
  • TypeScript
  • Python
  • SQL
  • Sass
Frameworks & Libraries
  • React
  • Next.js
  • Vue.js
  • Hono
  • oRPC
  • TailwindCSS
  • Laravel
  • CodeIgniter
  • MERN
CMS & E-commerce
  • WordPress
  • Plugin Development
  • WooCommerce
  • WooCommerce Subscriptions
  • Elementor
  • ACF
Databases
  • MySQL
  • PostgreSQL
  • Turso / libSQL
  • Drizzle ORM
Cloud & AI
  • AWS (Textract, Lambda, S3)
  • Cloudflare
  • Bunny CDN
  • Backblaze B2
  • OpenAI
  • OpenRouter
  • Anthropic Claude
  • Replicate
  • MCP Servers
Integrations & APIs
  • REST API design
  • Salesforce
  • Stripe
  • Zapier
  • Google (Drive/Analytics)
  • SharePoint
  • Order My Gear
  • Affinity
  • JWT
Tools & Platforms
  • Git
  • Bun
  • Turborepo
  • Zendesk
  • Zendesk Sell
  • Matomo
2018 — present

Experience

  1. Dec 2025 - July 2026

    Senior WordPress Developer (AI-Assisted Development)

    EcomExperts
    • — Lead developer across a portfolio of SEO and AI content tools spanning WordPress plugins and TypeScript (Bun, Next.js, Hono) web apps, shipping at high velocity with AI-assisted development.
    • — Built PBN Manager (Next.js, Hono, Turso, Drizzle, OpenRouter): generates sites, deploys across AWS S3, Bunny CDN, Backblaze B2, and Cloudflare, and manages interlinking; designed the topical-maps engine with AI-grounded, SERP-verified content mapping, hub-and-spoke architecture, and a React Flow editor.
    • — Built multiple WordPress plugins including a multi-LLM AI content generator and an AI FAQ-hub optimized for LLM/GEO ranking with JSON-LD schema and scheduled publishing.
  2. Sept 2025 - Present

    Web Developer (Part-Time)

    NovaSignage
    • — Built an MCP server integrating WordPress/WooCommerce, Zendesk, and Zendesk Sell so support staff retrieve records across all three systems from one place.
    • — Developed a browser extension that scrapes Etsy order data, cutting a manual task from 30+ minutes to ~1 minute per batch.
    • — Developing an AI-powered automated front-desk product with voice interaction and facial detection.
  3. Oct 2024 - Sept 2025

    Web Developer

    SkillSuccess
    • — Shipped user-facing features on a mid-size e-learning platform, improving engagement and core functionality.
    • — Cleared the entire outstanding bug backlog, measurably improving stability, performance, and reliability.
    • — Partnered with UI/UX designers to deliver responsive, pixel-perfect layouts across devices.
  4. Sept 2022 - July 2024

    Contract Software Developer / Lead Developer

    Maennche
    • — Led a 5-person development team; drove hiring and onboarding and established clear project ownership.
    • — TGI: integrated Salesforce to centralize customer data and order tracking; built a mobile-responsive store embeddable in WordPress.
    • — InterviewMagic: built the resume-reader using AWS Textract and Lambda (Python) to convert uploads into Textract-readable formats.
    • — CORE: built an AI-powered language library enabling one-click translation of every company site into any language.
  5. July 2021 - Aug 2022

    Full-Stack Developer

    Freelance
    • — Designed database schemas and built full feature sets for an LMS (quiz/lesson algorithms, cross-site API).
    • — Built shopping carts, backend APIs, and user-facing pages for multiple client sites; reviewed colleagues’ code.
  6. Oct 2021 - July 2022

    Intermediate Developer

    Wistkey
    • — Delivered Vue.js and WordPress projects as the company’s primary WordPress specialist.
    • — Built Vue.js pages, integrated APIs, added translations, and optimized site speed and accessibility.
    Live sportscoachhkwelldunksportslink
  7. Aug 2018 - Sept 2021

    Web Developer

    Eversun Software Philippines
    • — Migrated a site from raw PHP to WordPress and optimized report-page SQL, cutting load times from minutes to under a minute.
    • — Led Payfast, Stripe, and WooCommerce Subscriptions integrations with custom flows across multiple client platforms.
    • — Built REST APIs for third-party record access and set up Google Analytics and Matomo.
    Live MyCreditStatusIMU Marketing
Integrations & platforms

Selected Work

PBN Manager — SEO Platform

Multi-cloud SEO platform that generates sites, deploys across AWS S3, Bunny CDN, Backblaze B2, and Cloudflare, and manages interlinking. AI-grounded, SERP-verified topical-maps engine with a hub-and-spoke architecture and a React Flow editor.

  • Next.js
  • Hono
  • Turso
  • Drizzle
  • OpenRouter
  • React Flow

Cross-System MCP Server

An MCP server unifying WordPress/WooCommerce, Zendesk, and Zendesk Sell so support staff retrieve records across all three systems from a single interface.

  • MCP
  • TypeScript
  • WooCommerce
  • Zendesk

AI Content & FAQ-Hub WordPress Plugins

A multi-LLM AI content generator (OpenAI, OpenRouter, Claude) with web research and image generation, and an AI FAQ-hub plugin optimized for LLM/GEO ranking with JSON-LD schema and scheduled publishing.

  • WordPress
  • PHP
  • OpenAI
  • Claude
  • JSON-LD

InterviewMagic — Resume Reader

A resume-reading feature supporting multiple file types, using AWS Textract and AWS Lambda (Python) to convert uploads into Textract-readable formats.

  • AWS Textract
  • AWS Lambda
  • Python

CORE — AI Translation Library

An AI-powered language library enabling one-click translation of every company site into any language, removing the need for manual per-language localization.

  • OpenAI
  • PHP
  • i18n

TGI — Salesforce-Connected Store

Integrated Salesforce to centralize customer data and order tracking across stores (including Order My Gear), and built a customizable, mobile-responsive store embeddable in WordPress and wired to the TGI portal and Salesforce. Added Affinity and Google Drive syncing for design uploads.

  • Salesforce
  • WordPress
  • Order My Gear
  • Google Drive

Open source

github.com/RkentMatsui
Get in touch

Contact

Available for full-stack and AI-integration work. The fastest way to reach me:

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